Evaluating a Health Promotion Website Essay - 2584 Words

Essay 2: Evaluating a health promotion website Word count: 2,027 Introduction Health Information Technology (HIT) has been introduced into the National Health Service (NHS) in order to improve the quality, efficiency, safety and cost effectiveness of the delivery of health care. The application of computerized information technology in health care settings has so far played a vital role in improving the accessibility of information and has replaced more labour intensive and unproductive methods (Shekelle and Goldzweig, 2009). The Nursing and Midwifery Council (NMC, 2009) maintain that that nurses’ skills, knowledge and practice must be guided by the best available evidence. Often this evidence is found on the internet however†¦show more content†¦The editor of these leaflets is Dr Phillip Timms who is currently employed as a consultant Psychiatrist for the South London Maudsley NHS Foundation Trust as well as a senior lecturer in psychiatry at King’s College, London (BMJ Masterclasses, 2012). This site’s web address shows that it is delivered by a UK based academic body as it has an ac.uk URL. This confirms their credibility and reassures the reader that they are qualified experts able to give advice in this field (Roberts, 2010). Combining all this it is apparent that the producers of the website have appropriate qualifications and expertise to offer advice in regards to mental health and supports the credibility of the organisation and the website. Some of these points also link into the other five C’s for example, the awards that the leaflets have received show that the content and clarity of their work has been assessed and found to be of an acceptable standard. Currency When using a website for personal development reasons or to recommend to a patient the information being accessed should be the most current evidence available that has been proven in practice. In regards to the advice provided on the website RC Psych (2012 e) states that they endeavour to update it every two to three years. This is reflected in the articles by showing the date the information was last updated and the date it will be reviewedShow MoreRelated Evaluating a Health Promotion Website872 Words   |  4 Pagesand thereby informing any recommendation. Indeed, Pothier asserts that database searches provided no previous evidence establishing this. In addition, Pothier reiterates the importance of accurate handovers in patient care and safety. Indeed, the Health Safety Executive (1996) cites reviews of nursing handovers to help formulate improved offshore industrial handovers, due to its many parallels to nursing. Particularly, the need for accurate and omission free, transfe r of data between shifts toRead More Evaluating a Health Promotion Website Essay2044 Words   |  9 PagesIntroduction This appraisal is going to examine a health promotion topic (do you need to examine one rather than just identify?)and further more evaluate a website that has been used to promote the chosen topic. The topic that has been identified is â€Å"Healthy Eating†. This was selected as it as been shown to attribute to an increased risk of Type 2 diabetes, heart disease, high blood pressure, some cancers (especially breast, colon and kidney cancers). Likewise, osteoarthritis, back problemsRead MoreEvaluating a Wesite1240 Words   |  5 Pages Evaluating a Website for Credibility: Mayo Clinic Chamberlain College of Nursing NR500: Foundational Concepts and Applications Summer 2014 Evaluating a Website for Credibility: Mayo Clinic In this paper, I have chosen a health-related website and evaluated its credibility. The search engine used to locate the domain, mayoclinic.org, was Google. The specific web address is http://mayoclinic.org. Mayo Clinic is a healthcare organization centered on patient care. It offers locations in ArizonaRead MoreCoast Guard Policy Review Paper978 Words   |  4 Pagesref (a). The Coast Guard Health Promotion Manual states, â€Å"Tobacco products generate physiological changes and cause significant health risks.† In 2015 about 15 of every 100 U.S. adults aged 18 years or older (15.1%) smoked cigarettes, according the Centers for Disease and Control Prevention (CDC). Consequently, 15 percent of our workforce is involved with a know substance that is detrimental to their health, yet the Coast Guard fails to hold our members accountable. Health and Well-Being is one ofRead MoreThe Prevention Of The Flu Season Brings Up A Lot Of Queries About The Disease Prevention Essay857 Words   |  4 Pagesto look for a website that is credible. While there are several accurate and reliable information, I chose Centers for Disease Control and Prevention, also known as CDC. This is one of the operating bodies of the Department of Health that deals mainly on the identification, prevention, control of diseases and promotion of health education to improve the health of the citizens of the United States of America. Numerous search engines in the web world can be utilized to access the website, URL â€Å"http://wwwRead MoreThe Importance Of Local Health Servicesed By The California Department Of Public Health1059 Words   |  5 PagesLocal health departments (LDH) play a central role in the health of the communities. They continue to implement and evaluate prevention programs and policies that keep people healthy. LDH resources are associated with improvements in preventable causes of morbidity and mortality (Erwin, Mays, Riley, 2012). This paper will examine the service s provided by the California Department of Public Health. A LDH works everyday to strengthen the health of the communities through three different methods:Read MoreEssay about Health Promotions Among Diverse Populations1555 Words   |  7 PagesRunning Header: Health Promotion Among Diverse Populations 1 Health Promotions among Diverse Populations Sheila S Erickson RN Grand Canyon University: NRS-429V-OL191 June 20, 2015 Health Promotions Among Diverse Populations 2 Marginalization of the Native American population is a result of colonialism; they were considered to be ignorant and hostiles by the â€Å"White† settlers, forced to live on reservations, lost their culture and values through assimilation and stripped of their rights in societyRead MoreHeritage Assessment Essay1391 Words   |  6 Pagesheritage assessment? A heritage assessment is a subpart to the overall nursing assessment. Assessing a patient’s heritage allows the nurse to obtain more information about a patient’s culture, including beliefs about health and values, this is important to providing cultural health care. One’s heritage includes information about their cultural beliefs and practices of the family and ethno religious community (Jarvis, C., 2012). Through a heritage assessment the nurse can obtain a vast amount of informationRead MoreMarketing Analysis : Marketing And Sales Manager Essay954 Words   |  4 Pages†¢ Marketing Sales Manager: Will be responsible for planning, developing, implementing, and evaluating advertising, merchandising, and trade show promotion programs; developing field sales action plans, and creating and maint aining online presence, including social media action plan, website and e-commerce capabilities. Will develop and evaluate retail sales opportunities in natural food stores, coffee house partners, boutique retailers, day spas and hotels. Works closely with CEO and OperationsRead MoreThe Meal M8 s Objective1552 Words   |  7 Pagesrather than partnering with a local health focused grocery store. The act of actually having to prepare the food provides the incentive for parents to engage with their children in making recipes together. The focus on recipes for children as well as a searchable database that allows for replacement ingredients allow parents to maintain control in precisely what they are feeding their children. The new recipe lists each week with an easy functioning website that provides themed ideas that appeal

The Incident Of The Fort Hood Shooting - 1108 Words

On November 5, 2009, the public gained knowledge about an incident that took place at an U.S. Army installation. Maj. Nidal Hasan, an Army psychiatrist, fatally shot 13 people and injured more than 30 others. He was facing a deployment to one of the many war zones overseas (McFadden, 2009). There are many reports about this incident and what actually took place. From what I’ve gathered, Hasan went into a processing center where soldiers go before and after they come back from deployment. After Hasan’s shooting rampage, he was finally stopped when Army Military Police (MP) officers shot him a total of four times. He is now paralyzed from the waist down due to the shooting. The Fort Hood shooting marked the worst shooting ever to take place on a military installation state side, to record. There was almost no structural damage because he used hand guns instead of bombs, or what we call weapons of mass destruction. This attack is classified as a terrorist attack simply because of what the intention was at the beginning. In my own words, terrorist(s) is someone or groups that have different beliefs and want to force their belief onto you by any means necessary, which may include killing if one doesn’t comply. The local, state, and federal, as well as military, officers communicated well with each other and responded to the shooting in record breaking time. All of the injured personnel were transported to four different hospitals, to include the base hospital as well.Show MoreRelatedFort Hood Shooting725 Words   |  3 Pages2014 between 5:30p.m and 8p.m. On the Fox News website the top story was about the Fort Hood shooting. The headline was â€Å"BREAKING NEWS: At least 4 dead, 14 injured in shooting at Fort Hood† The ‘breaking news’ text was in all capitals and it was bright red. The lead was â€Å"A shooting at Ft. Hood that reportedly left at least four dead - - including the shooter -- and 14 injured Wednesday was a soldier on soldier incident without any preliminary terrorism link, a senior Department of Homeland SecurityRead MoreThe Importance of Crisis Intervention Techniques826 Words   |  3 PagesFort Hood Define crisis in general terms and briefly describe the type of crisis that is presented in this scenario. A crisis has many definitions. According to Websters Dictionary (2012) a crisis can be: an emotionally significant event or radical change of status in a persons life or an unstable or crucial time or state of affairs in which a decisive change occurs. In this scenario, the term crisis means a crucial moment in time where the lives of those who the event concerned were changedRead MoreResearch Paper On Na Fort Hood Shootings1870 Words   |  8 PagesHasan was assigned to Fort Hood and was responsible for providing care to soldiers in the readiness center which gave him access where various soldiers being processed to deploy or return from Iraq or Afghanistan. Hasan himself was scheduled to deploy to Afghanistan. Some reports suggest that Hasan’s reaction was impacted by stories he heard from soldiers returning from combat tours, in accordance with his profession (http://articles.latimes.com/2009/nov/07/nation/na-fort-hood-shootings7). HasanRead MoreFort Hood Shooting Essay1772 Words   |  8 PagesFort Hood Shooting Jose A. Gonzalez HSM 433 October 1, 2012 Fort Hood Shooting Brief Description of Attack On November 5, 2009 at approximately 1:30 p.m., a gunman opens fire inside the bases Soldier Readiness Center at U.S. Army Base, Fort Hood, Texas. Soldier Readiness Center, is where soldiers who are about to be deployed or who are returning undergo medical screening (http://search.proquest.com). During the shooting the gunman killed 13 and wounded 31 others. The gunman was shotRead MoreEssay on Homeland Security is More Important than Civil Liberties1469 Words   |  6 PagesAwlaki’s targeted killing as well (Shane 1). However, officials of the United States considered Anwar al-Awlaki a threat to United States Homeland Security because he was known as a suspected terrorist who had linked into many incidents such as the 9/11 attacks, the Fort Hood shooting, the potential bombing in Time Square, and the failed Underwear Bombing (Lucas1). Eventually, the Awlaki’s targeted killing is salient and significant because his targeted killing questions whether it is legal to kill aRead MoreEssay about Put em Back in the Holster: Why We Need Gun Control888 Words   |  4 Pageswill hinder dangerous people from owning a gun more or less the statics shows that is not the problem; dangerous individuals obtain their weapons either through a family member or friends. Year after year, it is proven by the series of gun related incidents throughout the United States. Stricter gun laws will stop the violent killing of innocent human beings, by preventing criminals and mentally incompetent individuals from purchasing and possessing firearms. Many believe the United States shouldRead MoreThe Shootings On Military Installations Essay1430 Words   |  6 PagesIn the past 45 years, there have been 27 shootings on various military installations with an approximate total of 78 killed and 120 injured. (Rothschild) Of those, six were prior to the 1992-gun policy directive set up by Department of Defense Deputy Director, Donald J. Atwood under President George H. W. Bush and modified by President William Clinton, restricting military personnel – with the exception of military and DoD police officers along with sentries – from carrying weapons on base (Darcy)Read MoreGun Violence And Gun Control1166 Words   |  5 PagesThe United States of America has been described by many people as the Land of the Free; a Land of Opportunities. There has always been a gun culture in America; however it has also been a gun-control culture. Whenever a devastating mass shooting occurs, such as the Sandy Hook Elementary School ma ssacre, a deliberation about gun violence follows suit. Depending on whom you discuss this with, that case is not always true. There are those that are for gun control and those that are against. There areRead MoreThe Debate Over Gun Rights984 Words   |  4 Pagesfederal reforms designed to strengthen gun laws had been in place, many mass shootings, such as the one in Aurora Colorado, could have been prevented. The United States needs to implement stricter gun laws. The controversial debate over gun rights is as old as the history of the United States. It is time for lawmakers to create and enforce stronger restrictions on guns. There have been too many high profile/ mass shootings in the recent years for people to continue ignoring the problem of people’sRead MoreDescription Of The Installation Police Received A Call From Mr. X906 Words   |  4 Pageseither defeat this attack or reduce damage to the barest minimum. On November 5, 2009, after giving away possessions, including food, furniture and copies of the Koran, army psychiatrist Nidal Hasan made his way to the Soldier Readiness Center at Ft. Hood, Texas where hundreds of deploying soldiers were being given shots and eye examinations. Hasan jumped on a table and yelled â€Å"All ahu Akbar!† (God is Great) before he opened fire that killed 13 and injured 31 people. We face an enemy that is diverse

Killing Without Emotions Free Essays

Shaharyar khan Michael Miller CW 1 Date: 05/02/13 Killing Without Emotions â€Å"In World War Two it is fact that only 15 to 20 percent of the solider fired at the enemy. That is one in five soldiers actually shooting at a Nazi when he sees one. † (Frisbee Jr) This surprising fact clearly indicates how hard it is to kill without emotions. We will write a custom essay sample on Killing Without Emotions or any similar topic only for you Order Now The guilt or the feeling one gets after he has killed somebody is the worst feeling of his/her life. This fact also indicates our human nature. Emotions are the essential and necessary part of humans. In one way, humans are differentiated from animals and emotionless machines. This human nature of ours makes us think or stops us in order to kill without emotions. When humans are hardwired to be empathetic and compassionate not to kill, it is hard to understand why there is so much killing in the world? How, with empathy and compassion, can people kill? They must override their emotions with stronger emotions of hate and notions of purpose based on their beliefs. In the following paragraphs will present few examples that will indicate why and how some people override their emotions with stronger emotions based on their purpose. A common example of this is of a suicide bomber. So how these suicide bombers are formed or what is the psychology involved behind suicide bombing. . Often the suicide bombers arrested in Pakistan are usually teenagers and are from a poor background. They are usually kidnapped on their way to school or madraassa (religious school) and then brainwashed. Research and Today’s media reveals that suicide bombers using their religion as a shield justifies what they are doing are right. During brainwashing they are kept isolated and given misleading information on the name of the religion. They are told by the corrupt religious leaders that killing of the non Muslims are justified according to their religion. In addition to this they are also told that dying in the name of their religion will earn them the rank of a martyred. They are also brainwashed that they will earn a high rank in the heavens and rivers of milk and honey and beautiful virgins await. (Yusufzai and Jamal). They are offered high price to get the job done. They are assured that their family will live wealthy life after their job is done. Almost 90% of the suicide bombers are normal humans but, after knowing the position they can earn by dying in the name of their religion, change their emotions to kill hundreds of innocent humans. From this above example it can be concluded that they simple overcome their emotions with stronger emotions of earning high rank in Heavens by dying in the name of the religion, securing the lives of their family and obeying the orders of God. Another type of the people who override their emotions to kill are the soldiers. Soldiers override their emotions for certain reasons that they learn during the training. During the training there are told that they are the protectors of the land. The lives of their families and their countrymen depend on them. Moreover, they are trained with the fact that what they are doing is right and justified and God is with them. The training for the soldiers keeps on the changing with time to time. The soldiers are given complete training/ practicing area. The soldiers are desensitized by making them shoot at human shaped paper targets, drill and then to moving targets and pop up targets look kind of human shape making their response automatic and focused†. (Dwyer). The training areas includes all kinds of difficult pathways, underground tunnels and sudden appearance of the human shaped targets which they have shoot at and take them down. They are also congratulated on their first kill which increases their confidence to override their emotions more easily â€Å"In addition to this there are addressed directly making them believe that they actually have to kill. (Robinson). â€Å"Often a times the present the enemies in way that does not even feel like a human; for instance they will call their enemies by those names that even don’t look familiar. Names like â€Å"gook† who knows what is gook? It does not sound like a human or a person. Half of the desensitizing and dehumanizing is made easier in presenting a person that does not even to our class or kind. In addition, saying that God is with us, we are fighting for the sake of our country and the people and God is proud of us. A lot of killing is made easier in this for the soldiers presenting these as a reason. † (Pomerantz) So, with this kind of training and lessons of patriotism being given to the soldiers makes it easier to override to their emotions. In the conclusion I would restate again that killing without emotions is really hard unless you have you don’t overcome your emotions. It takes a lot of nerve and heart to kill without emotions. Works cited Dwyer, Gwynne. â€Å"Soldiers trained to kill and post-traumatic psycho-babble. Thuppahi’s blog, 29 April 2011. Web. Web. 18 Feb. 2013. Yusufzai, Asfaq, and Amna Nasir Jamal. â€Å"Teenagers recruited, trained as suicide bombers. †Ã‚  Central online Asia. N. p. , 11 04 2011. Web. 18 Feb 2013. Robinson, Steve. â€Å"The impact of killing and how to prepare the soldiers . †Ã‚  Frontline. Frontline, 01 Mar 2001. Web. 18 Feb 2013. Pomerantz, Andrew. â€Å"The impact of killing and how to prepare the soldiers . †Ã‚  Frontline. Frontline, 01 Mar 2001. Web. 18 Feb 2013. How to cite Killing Without Emotions, Essay examples

James Dickey Essay Example For Students

James Dickey Essay James Dickey launched his career as a poet surprisingly late in life. His first collection, Into the Stone and Other Poems, was published when he was thirty-seven years old. Dickeys experience in the military, academic, and advertising worlds before his emergence as a writer provided subjects and training for his art. Born on February 2, 1923 in Buckhead, Georgia, an Atlanta suburb, to lawyer Eugene Dickey and his wife Maibelle Swift Dickey, James graduated from North Fulton High School. In 1941 he entered Clemson A M College, where he played wingback on the football team. The following year he joined the Army Air Corps and as a member of the 418th Night Fighter Squadron was involved in more than one hundred bombing missions in the South Pacific. After World War II, Dickey attended Vanderbilt University, from which he received a B.A. in English magna cum laude in 1949 and an M.A. in English in 1950. While at Vanderbilt, he published four poems in the campus literary magazine, The Gadfly, and one The Shark at the Window- in the Sewanee Review. During his undergraduate years he married Maxine Syerson, with whom he had two sons Christopher, born in 1951, and Kevin, born in 1958. Dickeys first teaching position, at Rice Institute in Houston, was interrupted when he was recalled by the air force for service in Korea. Following his discharge, he returned to Rice but left there in 1954 to travel and write in Europe on a Sewanee Review fellowship. A 1956 teaching appointment in the University of Florida English department was cut short when Dickey resigned because of a dispute over his reading of his poem The Fathers Body. In April 1956, he began a successful career as copywriter and executive for advertising agencies in New York and Atlanta. During his years as an ad man, Dickey continued writing poetry, for which he received several awards, including Poetrys Union League Civic and Arts Foundation Prize in 1958 and both the Longview Foundation Award and the Vachal Lindsay Prize in 1959. During the 1960s, Dickey began to flourish as a poet-teacher. Following the publication of Into the Stone in 1960, he won a Guggenheim Fellowship, which allowed him to spend 1961-62 writing in Italy. Drowning with Others appeared in 1962; Helmets and a collection of reviews and essays, The Suspect in Poetry, in 1964; and Buckdancers Choice in 1965. For Buckdancers Choice he received the 1966 National Book Award for poetry. During this period Dickey also served as poet-in-residence at several colleges and universities. He spent time at Reed College (1963-64), San Fernando Valley State College (1964-65), and the University of Wisconsin at Madison (1966-67). From 1966 to 1968 he was Consultant in Poetry for the Library of Congress. Poems 1957-1967 was published in 1967 and Babel to Byzantium: Poets and Poetry Now in 1968. In 1969 Dickey became professor of English and writer-in-residence at the University of South Carolina, a position he held until his death. The 1970s saw Dickey experimenting with a wide variety of genres. In 1970 his novel, Deliverance, the collection The Eye-Beaters, Blood, Victory, Madness, Buckhead and Mercy, and a volume of essays, Self-Interviews, were published, followed the next year by Sorties, a journal and new essays. In 1972 he acted as scriptwriter and consultant for the movie version of Deliverance, which won several Academy Award nominations and in which he played the role of Sheriff Bullard. Jericho: The South Beheld, with text by Dickey and paintings by Hubert Shuptine, appeared in 1974. Dickey wrote the script for the television production of Jack Londons The Call of the Wild in 1975, and in 1976 he published the long poem The Zodiac. That same year his wife Maxine Dickey died, and he married Deborah Dodson, with whom he had a daughter, Bronwen, in 1981. .ucfaf8f42befb54fe1a19bbffcbaa2376 , .ucfaf8f42befb54fe1a19bbffcbaa2376 .postImageUrl , .ucfaf8f42befb54fe1a19bbffcbaa2376 .centered-text-area { min-height: 80px; position: relative; } .ucfaf8f42befb54fe1a19bbffcbaa2376 , .ucfaf8f42befb54fe1a19bbffcbaa2376:hover , .ucfaf8f42befb54fe1a19bbffcbaa2376:visited , .ucfaf8f42befb54fe1a19bbffcbaa2376:active { border:0!important; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .clearfix:after { content: ""; display: table; clear: both; } .ucfaf8f42befb54fe1a19bbffcbaa2376 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucfaf8f42befb54fe1a19bbffcbaa2376:active , .ucfaf8f42befb54fe1a19bbffcbaa2376:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .centered-text-area { width: 100%; position: relative ; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucfaf8f42befb54fe1a19bbffcbaa2376:hover .ctaButton { background-color: #34495E!important; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucfaf8f42befb54fe1a19bbffcbaa2376 .ucfaf8f42befb54fe1a19bbffcbaa2376-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucfaf8f42befb54fe1a19bbffcbaa2376:after { content: ""; display: block; clear: both; } READ: William Shakespeare Essay PaperDuring 1977, he read The Strength of Fields, a poem he wrote for the ceremonies at President Jimmy Carters inauguration. That year he also published Gods Images, which included his text and Marvin Hayess engravings for Bible episodes. Tucky the Hunter, a childrens poem, appeared in 1978, and the collection The Strength of Fields in 1979. Puella, five poems of which had earlier won the Levinson Prize, was published in 1982, followed by Night Hurdling: Poems, Essays, Conversations, Commencements, and Afterwords in 1983. In 1990, USC awarded Dickey with an honorary Doctor of Literature. In 1996, he received the Harriet Monroe Prize for lifetime achievement in American Letters. Dickey died in 1997 while having complications from a lung disorder. Bibliography:BibliographyBaughman, Ronald. Understanding James Dickey, University of South Carolina Press; Columbia, South Carolina; 1985. Doxey, William. Notes on Contemporary Literature, Carollton, Georgia; May 1989The James Dickey Page. www.axs2k.net/goethe

Advertising and Product free essay sample

Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  products introduction. [1] Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand  logo. Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a  household name. We will write a custom essay sample on Advertising and Product or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page - Importance  [edit] Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process. The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company. An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty. - Types of Brand Awareness  [edit] Aided Awareness- This type of awareness is generated in a consumer. When asked about a product category, if the consumer is aided with a list of company names and he recognizes the company from the given set it is categorized as aided awareness. Top of the mind Awareness- When the name of the company is automatically recollected because the consumer very promptly associates the brand with the product category, it is called a top of the mind awareness of the product. [3] - Methodologies  [edit] Mokhira discussion in industry and practice about the meaning and value of various brand awareness metrics. Recently, an  empirical  study appeared to put this debate to rest by suggesting that all awareness metrics were systematically related, simply reflecting their difficulty, in the same way that certain questions are more difficult in academic exams. [4] Channels of Brand Awareness  [edit] There are many ways to generate brand awareness in the consumers. Listed below are four such channels Advertising  is the activity or profession of producing information for promoting the sale of commercial products or services. 5]  Advertising is used through various media to generate brand awareness within consumers. They can be aired as radio ads, television commercials, internet etc. Guerrilla Marketing  tactics allow every small firm to compete with bigger firms by carving out narrow but profitable niches. These tactics include (1) extreme specialization, (2) aiming every effo rt at favourably impressing the customers, (3) providing service that goes beyond the customers expectations, (4) fast response time, (5) quick turnaround of jobs, and (6) working hours that match the customers requirements. The term Guerrilla Marketing is a registered trademark of author Jay Levinson who popularized it through his several Guerrilla books. [6] It is an out of the ordinary way of marketing a product. Low-cost channels can be utilised to generate a high level of interest in the product and create brand awareness. Utilisation of personal contacts is the most popular way of guerrilla marketing. Product Placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. 6] A formal agreement between the product manufacturer and a media company can be generated through which the media company also receives an economic benefit, usually in the form of a fee. The media company in return will showcase the product through any of the various means they have available to make the brand stand out. Some people, however, consider product placement to be deceptive and une thical. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Social Media is the most contemporary and cost effective way of creating a brand awareness with an online audience. Many companies use social media like facebook, youtube, blogs What is Advertising : The word advertising is derived from the Latin word viz, advertero   ad meaning towards and verto meeting towards and verto meaning. I turn literally specific thing. Simply stated advertising is the art says green. Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy. Advertising ha s been defined by different experts. Some of the quoted definition are :   Ã‚  Ã‚  Ã‚   American marketing association has defined advertising as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct. Stanton deserves that Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non – personal paid of presentation of ideas goods or services by an identified sponsor. Advertising is a non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising. Basic Features of Advertising On the basis of various definitions it has certain basic features such as : 1. It is a mass non-personal communication. 2. It is a matter of record. 3. It persuades buyers to purchase the goods advertised. 4. It is a mass paid communication. 5. The communication media is diverse such as print (newspapers and magazines) 6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it. Functions of Advertising For many firms advertising is the dominant element of the promotional mix – particulars for those manufacturers who produce convenience goods such as detergent, non – prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc. Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. t can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives. Advertising is particularly effective in certain other spheres too such as : i)  Ã‚  Ã‚  When consumer awareness of products or service is at a minimum. ii)  Ã‚  When sales are increasing for all terms in an industry. iii)  When a product is new and incorporate s technological advance not strong and. iv)  When primary buying motive exists. It performance the following functions : i)  Ã‚  Ã‚  Promotion of sales ii)  Ã‚  Introduction of new product awareness. iii)  Mass production facilitation v)  Carry out research v)  Ã‚  Education of people. TYPES OF ADVERTISING Broadly speaking, advertising may be classified into two categories viz. , product and institutional advertising. a)Product Advertising The main purpose of such advertising is to inform and stimulate the market about the advertisers products of services and to sell these. Thus type of advertising usually promote specific, trended products in such a manner as to make the brands seam more desirable. It is used by business government organization and private non-business organizations to promote the uses features, images and benefits of their services and products. Product advertising is sub-divided into direct action and indirect action advertising, Direct action product advertising wages the buyer to take action at once, ice he seeks a quick response to the advertisement which may be to order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response to prince reduction during clearance sale. Product advertising is sub-divided into direct amp; indirect action advertising amp; product advertising aims at informing persons about what a products is what it does, how it is used and where it can be purchased. On the other hand selective advertising is made to meet the selective demand for a particular brand or type is product. b)Institutional Advertising : It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind and to implant feeling favourable to the advertisers company. Its assignment is to make friends for the institution or organization. It is sub-divided into three categories : patronage, public, relations and public service institutional advertising. )  Ã‚  In patronage institutional advertising the manufacturer tells his prospects and customer about himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If successful, he convince buyers that his operation entitles him to the money spent by them. ii)  Public relations institutional advertising is used to create a favourable image of the firm among employees, sto ck-holders or the general public. iii)  Ã‚  Ã‚  Public service institutional advertising wages public support. c)Other Types : The other types are as follows : i)  Ã‚  Consumer advertising i)  Ã‚  Comparative advertising iii)  Reminder advertising iv)  Reinforcement advertising ADVERTISING OBJECTIVES The long term objectives of advertising are broad and general, and concern the contribution   advertising should make to the achievement of overall company objectives. Most companies regard advertisingly main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following : 1. To do the entire selling job (as in mail order marketing). 2. To introduce a new product (by building brand awareness among potential buyers). 3. To force middlemen to handle the product (pull strategy). 4. To build brand preference 9by making it more difficult for middleman to sell substitutes). 5. To remind users to buy the product (retentive strategy). 6. To publicize some change in marketing strategy (e. g. , a price change, a new model or an improvement in the product). 7. To provide rationalization (i. e. Socially acceptable excuses). 8. To combat or neutralize competitors advertising. . To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion). 10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC). BENEFITS The functions of advertisement, and that purpose its ethics, may be discussion below : 1. It leads to cheaper prices. No advertiser could live in the highly competitive arena of mode rn business if his methods of selling were more costly than those of his rivals. 2. It acquaints the public with the features of the goods and advantages which buyers will enjoy. 3. It increases demand for commodities and this results in increased production. Advertising : a)  Creates and stimulates demand opens and expands the markets; b)  Creates goodwill which loads to an increase in sales volume; c)  Reduces marketing costs, particularly product selling costs. d)  Satisfied consumer demands by placing in the market what he needs. 4. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs. . It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser. 6. By paying the way for large scale production and increased industrialization, advertising   contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unempl oyment problem. 7. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. Modern advertising has made the luxuries of yesterday the necessities of today It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before. 8. It establishes the goodwill of the concern for the test articles produced by it and in course of time they sell like not cakes consumer search for satisfaction of their needs when they purchase goods what they want from its beauty, superiority, economy, comfort, approval, popularity, power, safety, convenience, sexual gratification and so on. The manufactures therefore tries to improve this goodwill and reputation by knowing the buyer behaviour. To sum up it may be said that advertising aims at committing the producers, educating the consumer, supplementing the salesman converting the producer and the dealer to eliminate the competitor, but above all it is a link between the produce and the consumer. WHY amp; WHEN TO ADVERTISE Advertising as a tool to marketing not only reaches those who buy , but also those whose opinions or authority is counted for example a manufacturer of marble tiles and building boards advertises not only to people who intend to build houses but also to architect and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as well as to the general public. At time it is necessary for a manufacturer or a concern to advertise things which it does not sell but which when sold stimulates the sales of its own product. There are concerns like electric heaters, iron etc. because the use of these increases the demand for their products. Advertising should be used only when it promises to bring good result more economically and efficiently as compared to other means of selling. There are goods for which much time and efforts are required in creating a demand by sending salesman to prospective buyers than by simply advertising them. In the early days of the cash register in America it was sold by specially trained salesman who called on the prospective users and had the difficult task of convincing them that they could no longer carry on with the old methods, and that they urgently needed a cash register. In our country certain publishers have found it less costly to sell their books by sending salesman from house to house among prospective buyers than to advertise them. In these two examples the cost of creating demand would be too high if attempted by advertising alone under such circumstances advertising is used to make the salesman acceptable to the people they call upon to increase the confidence of the public in the house. Naturals when there are good profits competitors will be attracted and they should be kicked out as and when sufficient capital is available by advertising on a large scale. Immediate result may not justify the increased expenditure but it will no doubt secure future sales. DESIGNING ADVERTISING CAMPAIGN : An advertising is an organized series of advertising messages. It has been defined as a planned, co-ordinate series of promotional efforts built around a central theme and designed to reach a specified goals. In other words, it is an orderly planned effort consisting of related but self – contained and independent advertisements. The campaign may appear in one more media . it has single theme or keynote idea and a single objective or goal. Thus, a unified theme of content provides psychological continuity throughout the campaign while visual and oral similarity provide physical continuity. In short run, all campaign want pre-determined psychological reaction in the long run, practically all campaigns have sales goal. The series of advertisements used in the campaign must be integrated with the sales promotional efforts and with the activities of the sales force. Campaign vary in length some may run only for a few days, other for weeks, yet other for a season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many factors influences campaign length such as competitors advertising media, policies, seasonal falls curves of the product involved, the size of the advertising funds, campaign objectives and the nature of the advertisers marketing programme. OBJECTIVES OF CAMPAIGN The advertising campaign, especially those connected with the consumers aims at achieving these objectives : i)  Ã‚  Ã‚  To announce a new product or improve product. ii)  Ã‚  To hold consumers patronage against intensified campaign use. iii)  To inform consumers about a new product use. iv)  To teach consumers how to use product. )  Ã‚  To promote a contest or a premium offer. vi)  To establish a new trade regional, and vii)  Ã‚  Ã‚  Ã‚  Ã‚  To help solve a coca regional problem. The institutional advertising campaign on the other hand, have these objectives. i)  Ã‚  Ã‚  To create a corporate personality or image. ii)  Ã‚  To build a company prestige. iii)  To keep the company name before the public . iv)  To emphasize company services and facilities. v)  Ã‚  To enable company salesman to see top executive consistently when making sales calls, and vi)  To increase friendliness and goodwill towards the company. Developing the campaign programmes. The advertising campaigns are prepared by the advertising agencies, which work an behalf of their clients who manufacture product or service enterprises, which have services to sell. The word campaign is used because advertising agencies approach their task with a sum Blanca of military fanfare in which one frequently hears words like target audience logistics, zero in and tactics and strategy etc. The account executive co-ordinates the work in a campaign. The creation of an advertising campaign starts with an exploration of consumers habits and psychology in relation to the product. This requires the services of statistical trained in survey techniques and of others trained in social psychology. Statisticians select samples for survey which are done by trained interviewers who visits individuals, included in the sample and ask question to find out about their taste and habits. This enquiry often leads to a change in a familiar product. For instance bathing soap may come in several new colours or cigarette in a new packet or talcum powder in another size. Such interviews are often quite essential to find out the appeal of advertising message for a product that would be most effective with consumers. David Ogilvy describes a consumers survey to find out the most meaningful benefit in which women are interested when they buy a face cream. The largest preference as given to Cleans deep into pores followed in order of importance by prevent dryness, is a complete beauty treatment, recommended by skin doctors makes skin look younger contains estrogenic hormones, pasteurized for purity, prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting come one of Helena Rubinsteins most successful face creams. We christened it deep cleanser, thus, building the winning form into name of the product. After getting the data the account executive puts together the essential elements of his clients brief, interprets the research findings and draws up what he calls the advertising strategy. STAGE IN ADVERTISING CAMPAIGN Several steps are required to developed an advertising campaign the number of stages and exact order in which they are carried out may vary according to an organisations resources, the nature of its product and the types of audiences to be reached. The major stages/step are : 1. Identifying and analyzing the advertising. 2. Defining advertising objects. 3. Creating the advertising platform. 4. Determining the advertising appropriation. 5. Selection media plan. 6. Creating the advertising message. 7. Evaluating the effectiveness of advertising. 8. Organizing of advertising campaign. 1. Identifying amp; Analyzing the Advertising target : Under this step it is to decided as to whom is the firm trying to reach with   the message. The advertising target is the group of people towards which advertisements are aimed at four this purpose complete information about the market target i. e. the location and geographical location of the people, the distribution of age, income, sex, educational level, and consumers attitudes regarding purchase and use both of the advertising product and competing products is needed with better knowledge of market target, effective advertising campaign can be developed on the other hand, if the advertising target is not properly identified and analyzed the campaign is does likely to be effective. . Determining the advertising objectives : The objectives of advertisement must be specifically and clearly defined in measurable terms such as to communicate specific qualities about a particulars product to gain a certain degree of penetration in a definite audience of a given size during a given period of time, increase sales by a certain percentage or increase the firms market shares.   Ã‚  Ã‚  Ã‚  The goals of advertising may be to : i)  Ã‚  Ã‚  Create a favourable company image by acquainting the public with the services offered available to the employees and its achievements. i)  Ã‚  Create consumers or distributor awareness by encouraging requests providing information about the types of products sold; providing information about the benefits to be gained from use of the companys products or services; and indicating how product (or services) can be used; iii)  Encourage immediate sales by encouraging potential purchasers through special sales contests, getting recommendation of professional people about companys products etc. iv)  Ã‚  It secures action by the reader through associating ideas, repetition of the same name in different contexts, immediate action appeal. . Creating the Advertising platform : An advertising platform consists of the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A single adve rtisement in an advertising campaign may contain one or more issues in the platform. A motorcycle producers advertising platform should contain issues which are of importance to consumers filling and such issues also be those which the competitive product do not posses. 4. Determining the Advertising Appropriation: The advertising appropriation is the total amount of money which   marketer allocates. For advertising for a specific time period. Determining the campaign budget involves estimating now much it will cost to achieve the campaigns objectives. If the campaign objectives are profit relating and stated quantitatively, then the amount of the campaign budget is determined by estimating the proposed campaigns effectiveness in attaining them. If campaigns object is to build a particular type of company image, then there is little basis for predicting either the campaigns effectiveness or determining the budget required. 5. Selecting the Media : Media selection is an important since it costs time space and money various factors influence this selection, the most fundamental being the nature of the target market segment, the type of the product and the cost involved. The distinctive characteristics of various media are also important. Therefore management should focus its attention on media compatibility with advertising objectives. | Media| Form| 1. | Press Advertising or Print|   | i)| Newspapers| City, Small town, Sundays, Daily, weekly, Fortnightly, quarterlies, financial and annuals, English, vernacular or regional languages. ii)| Magazines| General or special, illustrated or otherwise, English, Hindi, Regional language. | iii)| Trade amp; Technical Journals, Industrial year books, commercial, directories, telephone,   Directories, references books amp; annuals. | Circulated all over the country and among the industrialist and business magnates. | 2. | Direct Mail| Circulars, catalogues, leaflets, brochures, booklets , folders, colanders, blotters, diaries amp; other printed material. | 3. | Outdoor or Traffic| Poster and bills on walls, railways stations platforms outside public buildings trains, buses. 4. | Broadcast or radio and T. V. | Spot, Sectional or national trade cost| 5. | Publicity| Movie Slides and films non theatrical and documentary films metal plates and signs attaches to trees. | 6. | House to house| Sampling , couponing, free gifts, novelties, demonst-rations. | 7. | Dealer aids| Counter and widows display   demonstration given by retailer or the advertises goods. | 8. | Internet| Today, Internet is a big spot for advertising. | So these are the media of the advertising campaign of the selecting of the media. 6. Creating the Advertising Messages : This is an important stage of advertising campaign. The contents of the message has to be very carefully drafted in the advertisement. Characteristics of person in the advertising target influence the message content and form. An advertisers must use words, symbols and illustration that are meaningful, familiar and attractive to those persons. The type of media also influence the content and form of the message. 7. Evaluating the Effectiveness of Advertising : The effectiveness of advertising is measured for a variety of reasons : a)  Ã‚  To determine whether a campaign   accomplished its advertising objects. )  Ã‚  Ã‚  Ã‚  Ã‚  To evaluate the relative effectiveness of several advertisements to ascertain which copy, illustrations or layout is   best. c)  Ã‚  To determine the strengths and weaknesses of various media and media plans. In other words, measuring advertising effectiveness is needed to determine whether proposed advertisement should be used and if they will be no w they might be improved; and whether going campaign should be stopped, continued or changed. In accomplishing these purposes, pretests and post test are conducted. The former tests before exposing target consumers to advertisements and the letter after consumers have been exposed to advertisements and the letter after consumers have been exposed to advertisements. For an effective advertising programme, the advertising manager requires a basic understanding of the medium that is going to carry it. For effectively using advertising the management must test advertising to know which of the advertisement to know which of the advertisement have proved profitable and why as compared to others. - Customer satisfaction From Wikipedia, the free encyclopedia Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. [1]  In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. 1] It is seen as a key performance indicator within business and is often part of a  Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. [2] Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. [1] Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in absolute terms. [1] The importance of customer satisfaction diminishes when a firm has increased  bargaining power. For example,  cell phone  plan providers, such as  ATamp;T  and  Verizon, participate in an industry that is an  oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of  fine print  with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. You can check out the retails shops using this link http://www. sony. co. in/section/retailshops Here is what I found RAJEEV ELETRONICS P. S. 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Quoted MRP is for 1 unit of the product. ) + Compar e * KLV-32BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  27,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. + Compare * KLV-26BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  22,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. ) + Compare * KLV-22BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  15,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. ) + Compare ledlllllllllll LED DETAIL ON ONLINE FROM WEB SITE (http://www. sony. co. in/product/kdl-46hx925/overview) Utilizing Customer Feedback *

Munch Biography essays

Munch Biography essays Edvard Munch is regarded as a pioneer in the Expressionist movement in modern painting. At an early stage Munch was recognized in Germany and central Europe as one of the creators of a new movement in art. Munch and many artists of the time needed to express their feelings about all the change that was happening around. Edvard Munch was born in Norway in 1863; he knew how a person's emotional pain feels. He was the son of an Army Medical Corp doctor who brought patients at home all the time. His mother died when he was only five years of age. His oldest sister died of disease at the age of fifteen. Edvard himself was often ill. One of his youngest sisters was also diagnosed with a mental illness at an early age. With death and illness as a major factor in his life he turned that into his own work. After a year at Technical school to study engineering, Munch became dedicated to his artwork. He left Technical school and entered into a school of design. Sometime in 1886 he produced the painting titled The Sick Child. In this painting his thoughts of the death of his older sister were let out and they were rather haunting. Around this same year Munch finished a series of paintings title The Sick Child. In this same year when all this occurred another catastrophe happened in Munch's life, the death of his father. After having a one-man exhibition at Oslo, he managed to gain state scholarships, which enabled him to move to France. He had a way with French Impressionist techniques and while living in Paris he explored a way of painting that would focus on the art symbolism and expressing of emotions through applications of paint and certain techniques. Munch had a series of paintings that were exhibited in a major art show in Berlin. The series was entitled The Frieze of Life, all six of these paintings caused such shock that the show was forced to shut down. Munch had so much feelings, passions, an ...

Technology adoption in modern enterprises Assignment

Technology adoption in modern enterprises - Assignment Example In essence, such adoption covers all department, from communication, supplies management, staffing, and marketing to others. Holistic adoption is detrimental to eventual enterprises success. Furthermore, there is a dire need for the firms to ensure that their intrinsic information is available for those with developing interest to invest in their products. For this reason, static, explicit, temporal data must be available on demand. Technological tools must be available to facilitate such storage. Staffs rich in such knowledge and skills even facilitate further the technology adoption in a business. Any enterprise has to go along with the radical changes that have occurred. Modern advertising methods have to be at the inclusive end. Technology has permeated most organizations and brought changes not experienced before. Firms are encouraging the art of innovation through mentorship programs, exchange programs, and ushering in motivational rewards for the creative employees. Technology adoption has positive implications for such enterprises. First, it improves communication processes, through internet, emails, and other multiple channels hence saving time. The staffing process works at ease, promoting the efficiency of screening, recruitment, selection, and hiring of the most proficient aspiring workers. Eventually, there is a quick flow of all activities and mobility. Such adoption comes along with hindrances. High maintenance cost is the major challenge, and the firm must be proactive prior to technology adoption.